If you run a small business in Wollongong, here’s some good news! The Wollongong Local Council predicts that the local population is set to grow at a staggering rate of 14.5% over the next 15 years. The high cost of housing, longer commute, and traffic congestion in Sydney have been driving the rise in people moving to Wollongong. In coping with this demand, new residential dwellings have been planned to come up at Horsley, Shell Cove, and West Dapto areas of Wollongong. Thus, there will surely be an increased demand for local products and services.
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Any upcoming business in the Wollongong region certainly needs more traffic to their website. Getting good quality traffic and fixing any online problems are not the same thing. If you talk to five SEO experts, you’ll hear five different things that you need to do to improve your site’s visibility. To clear up the clutter, here are some proven best practices that will get you to the top of the search results in Wollongong.
Utilize Google Local to your advantage
It all starts with understanding that you need to make it easy for your audience to find your business. The primary reason for search engines using local directories for information is to drive traffic from relevant sources. This traffic includes the audience who would typically browse your website.
As a website owner, you should definitely pay attention to your website’s category. Your map and your business card are essential elements of a local SEO. Excluding your website from Google Local has the power to crush your online marketing.
The more information you provide a person with, the more chances they will keep coming back to you. Social media plays a vital role in driving traffic to your website. What the social media platform gives you is a direct link to your potential audience. You can share helpful and current information about your local region to connect with these people, and they will be able to follow your updates.
Use link networks to share your content
If you have an article or blog you’re proud of, there are link networks that can make it available to the public. This opens the door to much more traffic. There are many link networks out there and many more that could work. So, look at the ones with the biggest audiences and find those that make sense for your business niche.
When you’re really committed to getting good traffic, you need to put in quality time to research, measure, learn and practice to get the results you want.
Less is more with Ads
You don’t have to use ads an awful lot, only to create a great content experience. For example, you could create highly converting ads for logos, banners, HTML, and more to create a smooth, enjoyable experience for your visitors. However, before you set up a few ads on a new business website, ensure that the site is optimised for visitors in terms of security, speed, content, and more. Just a few quality ads can be highly practical rather than many non-performing ads.
Redirecting sites to other pages
This SEO technique has been a very effective one to get more traffic to your website. It is especially good if you have many social media buttons that you don’t need on your website. If a page has a lot of social buttons, why not redirect them to the page where they can get more visibility?
You could also redirect pages to one of your search ads, but you don’t need to use an ad for it to work.
Look at what your competition is doing
Every niche has its own techniques and unique tricks that help get the right people to your site. Check out what the other Wollongong businesses in your niche are doing to see what’s working for them and what’s not. It’s so important to learn from others. It enables you to employ newer SEO techniques that you’ve been missing out on.
Apart from these tips listed above, take time to get to know the best bloggers and people in your niche. Connect with other bloggers and social media marketers to help promote your business and generate more organic traffic to your site. SEO is a long-term game, so don’t expect to get results immediately.